Privacy Policy

1. Introduction

Duration AI Ltd (“Duration”, “we”,“us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platform, and related services (collectively, the“Service”).

By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, you must not use the Service.

2. Data Controller

Duration AI Ltd is the data controller responsible for your personal data under applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”).

If you have questions about this Policy or our data practices, contact:

  • Email: support@duration.ai
  • Address: 128 City Road, London, EC1V 2NX

3. Information We Collect

We collect and process the following types of information:

3.1. Information You Provide

  • Account information: name, email address, and password.
  • Payment information: processed by Stripe (we do not store full card data).
  • User content: files, videos, documents, or links you upload.
  • Communications: support requests, survey responses, and feedback.

3.2. Information Collected Automatically

  • Usage data: log files, pages visited, IP, browser/device details, access times.
  • Cookies and similar technologies: functionality, security, analytics.

3.3. Information from Third Parties

  • Third‑party login (e.g., Google): basic profile data (name, email).
  • Payment processing by Stripe (may act as independent controller).

4. How We Use Your Information

We process personal data for the following purposes:

  • Provide and operate the Service (account, content processing, features).
  • Personalize and improve the Service (adaptive programs, algorithms).
  • Communicate updates, security alerts, and support responses.
  • Manage payments and subscriptions.
  • Comply with legal obligations and enforce our Terms.
  • R&D using anonymised/aggregated data to improve AI models.

5. Legal Basis for Processing

We rely on the following lawful bases:

  • Performance of a contract
  • Legitimate interests (service improvement, security, communications)
  • Consent (where required)
  • Legal obligation

6. How We Share Your Information

We do not sell personal data. We may share data in the following cases:

  • Service providers (hosting, analytics, support, payments)
  • Legal compliance (lawful requests, court orders)
  • Business transfers (merger, acquisition, sale of assets)

7. Data Retention

7.1. We retain personal data only as long as necessary to fulfil the purposes described in this Privacy Policy, including legal, accounting, or reporting requirements.

7.2. User-generated content may be retained while your account remains active. If you delete your account, we will delete or anonymise your data within a reasonable period, except where retention is required by law.

7.3. Aggregated or anonymised data may be retained indefinitely for research and analytical purposes.

8. Data Security

8.1. We implement appropriate technical and organisational measures to protect personal data from unauthorised access, alteration, disclosure, or destruction.

8.2. Despite our efforts, no system is completely secure. You acknowledge that you provide data at your own risk.

8.3. You are responsible for maintaining the security of your credentials.

9. Cookies and Tracking Technologies

9.1. We use cookies and similar technologies to maintain session functionality, remember preferences, and measure performance and analytics.

9.2. You can control or delete cookies through your browser settings. Disabling cookies may affect certain features of the Service.

10. International Data Transfers

10.1. Your personal data may be transferred and processed outside the United Kingdom, including to countries that do not provide the same level of data protection.

10.2. Where such transfers occur, we implement appropriate safeguards such as standard contractual clauses approved by the ICO.

11. Your Rights

Under the UK GDPR, you may have rights to access, correction, erasure (“right to be forgotten”), restriction, portability, objection, and withdrawal of consent where applicable.

To exercise rights, contact support@duration.ai. We may need to verify your identity before processing requests.

12. Children’s Privacy

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal data from minors. If you believe a child has provided us with data, contact us to request deletion.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted with the revised effective date. Continued use of the Service after changes constitutes acceptance of the updated policy.

14. Contact

Duration AI Ltd

128 City Road, London, EC1V 2NX

Email: support@duration.ai

You may also lodge a complaint with the Information Commissioner’s Office (ICO) atwww.ico.org.ukif you believe your rights have been violated.